chemical free home

What does organic really mean? Understanding exactly what ‘organic’ means is a big issue for many consumers – especially in a world like ours where deception is rife. In fact, use of the word ‘organic’ on many product labels is downright deceptive and intended to deliberately confuse consumers. From a scientific context, any product that […]

How to spot Greenwashing (and other deceptive marketing practices) I’m sure you know those type of ads on TV: a happy family walking along a pristine beach laughing together and walking their dog, with an on-screen tagline such as, ‘XYZ brand cares for you and your planet so you can enjoy a better world’ –